Get the "elevator pitch" -- or the shaft
Five tips on how to polish the ever-important ''elevator pitch.'' Elevator pitches should be brief and focused, contain only necessary information, address customer concerns and key issues, understand the competitive landscape, and demonstrate a firm grasp of the underlying business. In conclusion: ''No matter what you sell, be it paper clips or whiz-bang gizmos, always have three sizes of sales presentations ready to deliver as circumstances demand: regular-sized, super-sized, and the elevator pitch.''
Friday, January 25, 2002
 Comments:
|
