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WSJ.com - Yahoo's Revamped Music Site Strays From Traditional Branded Approach
December 17, 2001
Yahoo's Revamped Music Site Strays From Traditional Branded Approach
By MYLENE MANGALINDAN
Staff Reporter of THE WALL STREET JOURNAL
Do you, um, Launch? ... Yahoo Inc. introduced Monday its revamped music Web site and a newly acquired one under the "Launch" name, rather than branding it as Yahoo Music or some other extension of the Yahoo brand. That's a big change for the Internet company that is known for wrapping everything it does in its trademark purple and yellow.

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