2001 predictions/opinions from newmedia.com. makes some sense, but they are a bit buzz-word heavy, don't cha think?
Future of Marketing for 2002: New Priorities, Part I
The flash and excess that were the mark of marketing in the 1990s are officially gone for good. Today, customer knowledge and calculable returns rule. The following issues will be essential to marketing success in the coming year:
1. Multi-Channel Synchronization
2. Sensitive Messaging
3. Brand Messages
4. Customer Loyalty and Retention
5. 360 Degree Customer and Company Knowledge
6. Customer Self-Service
http://www.newmedia.com/default.asp?articleID=3265
Friday, December 14, 2001
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